New EU AI content rules — enforceable 2 August 2026
Check it first.
Then hit publish.
CheckFirst reads your ad, post or landing page against the UK CAP Code, MHRA medicines rules, the EU AI Act and every platform's AI-labelling policy — then grades it A+ to F, with the exact fixes. About 30 seconds. No account.
Checked against
- ASA CAP Code
- MHRA Blue Guide
- EU AI Act Art. 50
- Platform AI labels
Check your content — free
Paste an ad, post, email or landing page. We'll grade it on the spot.
We hash, we don't store your copy. Raw text never touches our database.
Check your images — PremiumBeta
Free checks your words. Premium checks your images — the pen shots, before/afters and on-image claims the ASA is actually pulling. Injection-pen and before/after images can breach the rules on their own, with no text at all.
Unlock image checkingWe don't keep your images. They're checked in your browser and never uploaded, stored, or logged.
How it works
Three steps. No upload, no account, no waiting room.
Paste your copy
An ad, a post, an email, a landing page. It's processed in memory and hashed — we never keep your words.
We run the library
The same rule packs we run on ourselves: CAP Code, MHRA, the EU AI Act, Google Ads and per-platform AI labels.
Get your grade — and the fixes
An A+ to F compliance grade, every risky phrase highlighted in your own copy, and a one-click rewrite.
In April 2025 the ASA, MHRA and GPhC ordered the removal of every UK ad naming Wegovy, Mounjaro or Ozempic — down to “weight-loss jab” wording and injection-pen imagery.
That single enforcement notice put hundreds of clinics offside overnight. CheckFirst flags exactly this (MHRA-001) before it costs you the ad account — not after the complaint lands.
Want a human in the loop?
A Compliance Snapshot: I personally review your top 5 ads and a landing page, and send a scored report — with prioritised fixes — within 48 hours.